Cruzan Rum has announced the launch of Cruzan Watermelon Rum.
The new product blends sweet juicy watermelon flavors with a hint of slightly tart watermelon rind, the company says. Cruzan Watermelon Rum is made from natural ingredients including cane molasses and tropical rainwater, using a five-column distillation process.
For every case of Cruzan Watermelon Rum sold, the brand will put $1 into Cruzan’s Island Spirit Fund, developed to provide relief following 2017’s devastating Hurricanes Maria and Irma. Introduced last year, the Island Spirit Fund supports short-and long-term disaster relief efforts in the U.S. Virgin Islands and across the United States to help rebuild and reinvigorate communities impacted by storms of all kinds. To-date, the Fund has raised nearly $1.6 million, through individual donations, Cruzan’s case-matching program, and case-matching donation commitments from distributor partners.
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